Hey my self Kanika, and if I have to answer like why I choose to pursue Digital Marketing so basically I want to do business from the very starting but due to some circumstances I did bachelors in commerce than masters in economics and I kind of lost my self in between, but now its time to focus on my passion, my business and with the growing importance of digital platforms in business world I want to learn everything about them. I want to develop my skills from the very start, I want to learn about content creation, SEO, running ads, data analytics. I want to promote my product and services so that they can reach to global audience which will grow my business successfully. I want to adapt this evolving digital marketing industry which will definitely provide me a dynamic career path with many opportunities of learning and growing.
Talking about doing Digital marketing from up grad. Its one of the best decision i have made. They are very supportive. I am a fresher in this field, so i was very worried. But my self writing this blog, I can say that I’m learning and growing. Basically I know nothing about technology but now i have started my journey. I know its going to be little difficult. But i have to come out of my comfort zone to grow. To achieve what i want. To explore. One thing i want to mention, up grad buddies are very supportive. Without their help it would be little difficult.



